idaraudonya

Challenge

Bring visibility to Melanie Auld's newly launched demi-fine tennis collection through a standout activation at the Khatsahlano annual festival, without losing the brand's polish.

Approach

As part of the core ideation team, I helped shape the MAJ Tennis Club concept, a fully tennis-themed activation built to spotlight the signature bracelets and necklaces in silver and gold vermeil. I led event-day logistics end to end: sourcing vendors for booth stands, purchasing activation materials, planning and designing the floor layout, and staffing the booth.

Result

A cohesive, on-brand pop-up that made the tennis collection the clear hero product. It resulted in over $10,000 in sales, including fine solid pieces, plus 200 new email signups and 100 follow-up visits on day-of codes.

Challenge

Create a night that honoured the leadership, resilience, and brilliance of Black women in Vancouver, bringing the community together around the theme of Connected Power, backed by major sponsors and cross-sector professional voices.

Approach

On the planning committee I handled volunteer sourcing and communication, event logistics, and vendor coordination. I managed transportation sourcing for guests needing pick-up, oversaw day-of operations, and maintained sponsor communication and event flow throughout the night. The evening featured panel discussions with professionals across politics, consulting, law, and advocacy.

Result

A night that deepened community roots and drove meaningful cross-sector networking. The evening drew over 100 attendees and returned for a second year.

• KPMG
• TransLink
• Vancouver Foundation